Schedule and publish Instagram posts
Content is where you plan, schedule and publish Instagram posts. Askenly publishes each one at the time you choose, even when you’re offline, and can start an automation on the post the moment it goes live.
Schedule your first post
Open Content and press New post
Choose the type: Post, Carousel, Reel or Story.
Add your media
Upload photos or a video. Carousels take up to 10 items, Reels need a video, and a single feed video is published as a Reel.
Write the caption
Up to 2,200 characters, 30 hashtags and 20 @mentions, which are Instagram’s own limits. Stories have no caption.
Choose when
Publish now, or pick a date, time and time zone. Scheduled posts publish on their own.
Add the extras you want
Turn on First comment to post a comment under it as soon as it’s live, or Share to Story to share a feed post or Reel to your Story.
Link an automation
Choose comment to DM or comment to booking so every comment with your keyword gets a reply from the first minute.
Confirm
Askenly checks the post against Instagram’s limits and schedules it. You’ll see it under Scheduled.
Post statuses
| Status | What it means |
|---|---|
| Draft | Saved but not scheduled. Nothing will publish. |
| Scheduled | Waiting for its publishing time. |
| Publishing | Askenly is sending it to Instagram. Videos can take a few minutes while Instagram processes them. |
| Published | Live on Instagram, with a link to the post. |
| Failed | Instagram refused it. The post shows the reason and what to do next. |
If a post fails
Open the post to read the reason. The most common ones are an Instagram account that needs reconnecting (Settings → Channels), media Instagram can’t use, or a caption over Instagram’s limits. Fix it and schedule the post again. If Instagram was only briefly unavailable, Askenly retries on its own before marking anything Failed.
The first comment and Share to Story are added after the post is live. If either can’t be added, the post stays published and you’ll see a note saying which extra didn’t work.
Scheduled posts per month
| Plan | Posts a month |
|---|---|
| Free | 10 |
| Starter | 60 |
| Growth | 200 |
| Scale | Unlimited |