Automate replies to Instagram comments, Story replies and messages from your professional account, through Instagram’s official API.
Requirements
- A Business or Creator account. No Facebook Page is needed.
- Allow access to messages turned on in the Instagram app, so Askenly can send DMs.
- Each Instagram account can be connected to one workspace at a time.
What Askenly can do on Instagram
| Where | What happens |
|---|---|
| Comments on posts and Reels | A DM to the person who commented the keyword |
| Story replies | A DM to everyone who replies with the keyword |
| Direct messages | Keyword replies, answers to common questions and email capture |
| Follow check | Instagram confirms whether the person follows you before content is unlocked |
| Buttons | Opening buttons and your links as tappable buttons |
Instagram’s messaging rules
Instagram lets a business message people who contacted it first, and only for 24 hours after their last message. Askenly follows these rules: every automation starts from someone’s comment, Story reply or message, follow-ups are sent only inside that window, and messages go out at a natural pace.
Instagram accounts per plan
| Plan | Instagram accounts | Automations |
|---|---|---|
| Free | 1 | 3 |
| Starter | 3 | 10 |
| Growth | 8 | 30 |
| Scale | Unlimited | Unlimited |
Disconnect or reconnect
Settings → Channels shows the connected account. Disconnect it there, or connect again if Instagram signs you out. If a connection fails, the message in the app says why, and Connect your account lists what to do for each one.
Instagram questions
Do I need a Facebook Page?
No. Askenly connects with Instagram’s own sign-in, so a Business or Creator account is enough.
Can I connect more than one Instagram account?
Yes, up to your plan’s limit: Free 1, Starter 3, Growth 8, Scale unlimited.
Why does someone have to message first?
Instagram only lets businesses message people who commented, replied to a Story or sent a DM, so every automation starts from one of those.