INSTAGRAM BOOKING

Book appointments straight from Instagram DMs

Someone asks for a time and the DM answers with your next three open slots. They reply 1, 2 or 3 and the booking is made, with a confirmation email, reminders and a link to reschedule. A booking page you can share in your bio works the same way.

Example conversationBOOK

Can I book for Friday?

Here are the next open times: 1) Fri 10:00 2) Fri 14:30 3) Sat 09:00 Reply 1, 2 or 3.

Booked · Fri 10:00

Why take bookings in the DM

On Instagram, the question “do you have anything this week?” usually starts a back-and-forth: you check your calendar, send a few options, wait, and the person has moved on by the time you reply. A booking link in your bio helps, but many people would rather ask in the chat they already have open.

Askenly answers that question with real open times from your availability, in the same chat. The person picks one by replying with a number. The seat is held while the booking is made, so two people can never take the same slot, even if your Reel is busy.

Booking is free in Askenly, for you and for your customers. There is no payment step, so nothing gets in the way between a question and a confirmed appointment.

What happens after someone books

  1. Right away

    Confirmation email

    The customer gets a confirmation with the time, the service, your instructions and a link to reschedule or cancel.

  2. If you approve bookings

    Tentative first

    Services that need approval show the booking as tentative and send no emails until you confirm it.

  3. 24 hours before

    First reminder

    A reminder email with the same reschedule link.

  4. 2 hours before

    Second reminder

    A short final reminder, which cuts the number of people who simply forget.

  5. Afterwards

    Follow-up, if you want it

    Optional follow-up and no-show emails, each one off until you turn it on.

Rules for each service

Every service carries its own rules, so a 15-minute call and a 2-hour treatment can be booked side by side.

Breaks before and after

Leave time to set up or clean down. Offered times respect the break automatically.

Notice and booking window

Set the minimum notice you need and how far ahead people can book.

Daily maximum

Cap the number of bookings per day so your calendar never fills past what you can handle.

Questions to ask

Ask what you need to know before the appointment, on the booking page.

Reschedule and cancel

Let customers change their booking from the email link, or turn that off per service.

Approval

Review each booking before it’s confirmed, for services where you want to check first.

Calendar sync with Google Calendar and Outlook

Connect Google Calendar or Microsoft Outlook in your availability settings. Busy times in your calendar are never offered, and new bookings appear in your calendar as events. With Google you can also keep a bookings spreadsheet that Askenly creates and updates for you.

Every path that changes a booking (a DM booking, the booking page, a reschedule from the email link, or a change you make in the app) updates the calendar, so you only need to look in one place.

Set up Instagram booking

  1. Add your services

    Name each one and set its length and rules.

  2. Set your availability

    Choose your hours and time zone. Everything offered is checked against them.

  3. Connect your calendar

    Optional, but it keeps busy times out of the offers.

  4. Create a Book automation

    Choose the posts and the keyword, such as BOOK or APPOINTMENT.

  5. Share your booking page

    Put the link in your bio for people who find you there.

Booking on each plan

Booking limits
PlanBookable servicesBookings a month
Free150
Starter3100
Growth10unlimited
Scaleunlimitedunlimited

Instagram booking questions

Do customers pay when they book?

No. Booking is always free. There is no price or payment step anywhere in the booking flow.

Can I approve bookings before they’re confirmed?

Yes. Turn on approval for a service and new bookings stay tentative, with no emails sent, until you confirm them.

Can customers reschedule or cancel?

Yes, from the link in their emails, unless you turn that off for the service.

Which calendars does it sync with?

Google Calendar, with an optional bookings spreadsheet, and Microsoft Outlook.

Can two people book the same time?

No. Each booking holds its seat while it’s made, so a slot can only be taken once.

Can I export my bookings?

Yes. Export a filtered CSV from Appointments. Contact details are left out unless you choose to include them.

Instagram booking without a payment step

Many booking tools are built around taking money first. Askenly keeps booking free: no price, no payment and no checkout, so the only thing between a question and a booked appointment is a reply in the chat. You take payment at the appointment, or however you do today. Free includes 50 bookings a month, and Growth and Scale have no booking limit.

Start free today

Connect Instagram and publish your first automation in a few minutes. No card needed.